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The Oldest Fire
Something is breaking down in the West and we are arguing about the symptoms. Australia's birth rate is at its lowest ever recorded. Bondi Beach, once shorthand for everything easy and good about this country, now has a Menorah painted on a wall where gunmen stood. Men and women are retreating from each other. A generation is finding meaning in the wrong rooms. I want to propose something that will sound reductive and isn't. It starts in the bedroom.
Tom Kooy
2 days ago15 min read


The Emperor’s New Clothes
It was 2016. A glass-walled conference room, all clean lines and whiteboards and the faint smell of filtered air and corporate ambition. Perth spread out below through the window; the Swan River, the city, all of it arranged at a distance that felt, as it always does in these buildings, like a form of authority. Five of us around the table. And on the screen at the end of the room, live-streamed from Harvard Business School, Rosabeth Moss Kanter, one of the genuinely great mi
Tom Kooy
Apr 615 min read


What the Cheese Cost.
This is a question for anyone who has ever built something worth inheriting. What story are you keeping? What will die with you if you don't find a way to pass it forward? And who is sitting at your table right now, waiting for the version you haven't told them yet?
Tom Kooy
Apr 22 min read


the hinge
There is a moment, right at the beginning of a meal with someone you don't yet fully know, that I can't stop thinking about. Before the menus are even open. Before anyone has decided. The hinge — the space that hasn't formed yet, is one of the most psychologically rich environments available to us. And most people move through it as fast as possible.
Tom Kooy
Mar 1912 min read


Abundance Is a Harbour: How Geography Shapes the Mind.
It’s about the difference between scarcity and abundance as lived psychology. Why some environments train you to brace while others train you to build.
Tom Kooy
Mar 29 min read


The Work That Outlives You: Succession, Stewardship, and the Courage to Let Go
You are standing in the middle of a relay race you did not start and will not finish. This essay is about what you owe the people who ran before you and what you're building for the ones who come after.
Tom Kooy
Feb 232 min read


When Intelligence Becomes Abundant: How artificial intelligence is forcing a deeper question, not about what machines can do, but about what humans are for?
This latest essay explores why the coming renaissance may be less technological and more human. Not about what machines can do, but about what remains uniquely human when knowledge is everywhere.
Tom Kooy
Feb 101 min read


The Cost of Being the Adult in the Room: On Community Sport, hard decisions, competing values, and the price of protecting what matters.
In my latest essay, I explore what leadership actually looks like. Whatever the sporting organisation, the same pressures play out, identity, expectation, fear, belonging, and the quiet weight of decisions that don’t always have perfect outcomes...
Tom Kooy
Feb 28 min read


Why We Look Away: Eye contact, distraction, and the loss of depth.
Real eye contact feels rare now. Not absent, just quietly avoided. We still glance at each other, enough to register a face, not enough to stay. Long enough to be polite. Not long enough to be changed.
Tom Kooy
Jan 1812 min read


Present Joy Is a Practice: On First Principles and Lasting Habits for 2026.
And in this pause, once the food is eaten, the drinks are finished, the conversations had, what’s real tends to hold its shape. And what was being held together by adrenaline, distraction, or sheer momentum starts to crack. That’s not failure. That is data to use. We tend to treat this moment as a time to set goals for the year to come. Outcomes. Targets. Resolutions. What do I want to achieve in 2026?
Tom Kooy
Dec 28, 20257 min read


Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 5, 20259 min read


Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 10, 202510 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 26, 20255 min read


From McLean Oval to the Big League: A President’s Playbook for Building a Club That Lasts
This week’s blog is different. It’s long. It’s specific. It’s written for a very particular audience, the presidents, COOs, and...
Tom Kooy
Aug 11, 202516 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth, that life is just a series of choices where everything can be split into “and” or “or”. That things are clear, clean, simple: right or wrong, win or lose, good or bad. We build stories around black and white. We crave the comfort of certainty, the mental handrails of clarity. But that’s not real life. Not even close. The truth? Life is only “and.” Life is painted in the grey. Title: Life Painted in the Greys In fact, it’s more like purple, a
Tom Kooy
Apr 28, 20259 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 20, 20255 min read
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