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A Field Note. AFL in the Age of Abundant Intelligence.
Every AFL and State-League club is about to have access to the same dashboards, the same automation, the same content cadence. What separates the ones that hold from the ones that just look more professional? A memo on the work AI cannot do.
Tom Kooy
1 day ago14 min read


Failure Was the Safe Ground. A Field Note.
Before anyone speaks in any room, the nervous system runs a scan. Is it safe here? Do I belong? Most organisations never measure this. They measure talent, product, strategy. And the room still goes cold.
Tom Kooy
4 days ago6 min read


The First Room
There is a restaurant in Tokyo I would not be able to find again. We found it because I asked the concierge where the locals actually went, not where he would normally send a tourist. He understood the distinction, many don't. He smiled briefly, and wrote down three words in Japanese I could not read.
What happened that Thursday evening in Shinjuku became the basis for this essay. That hospitality is not warmth. Not service or the charm, but it is the precondition for everyt
Tom Kooy
7 days ago30 min read


The Oldest Fire
Something is breaking down in the West and we are arguing about the symptoms. Australia's birth rate is at its lowest ever recorded. Bondi Beach, once shorthand for everything easy and good about this country, now has a Menorah painted on a wall where gunmen stood. Men and women are retreating from each other. A generation is finding meaning in the wrong rooms. I want to propose something that will sound reductive and isn't. It starts in the bedroom.
Tom Kooy
Apr 2716 min read


The Weight
The gym is one of the few rooms left where the honest version of a person shows up. The mirror doesn't hide the truth. The bar humbles. And the weight you're lifting is never just the weight.
Tom Kooy
Apr 1717 min read


The Emperor’s New Clothes
It was 2016. A glass-walled conference room, all clean lines and whiteboards and the faint smell of filtered air and corporate ambition. Perth spread out below through the window; the Swan River, the city, all of it arranged at a distance that felt, as it always does in these buildings, like a form of authority. Five of us around the table. And on the screen at the end of the room, live-streamed from Harvard Business School, Rosabeth Moss Kanter, one of the genuinely great mi
Tom Kooy
Apr 615 min read


The Podium
This is about what happened when a nine year-old touched the wall first, looked up, and showed a room full of adults something we've spent years convincing ourselves we don't need.
Tom Kooy
Mar 271 min read


the hinge
There is a moment, right at the beginning of a meal with someone you don't yet fully know, that I can't stop thinking about. Before the menus are even open. Before anyone has decided. The hinge — the space that hasn't formed yet, is one of the most psychologically rich environments available to us. And most people move through it as fast as possible.
Tom Kooy
Mar 1912 min read


The Oldest Demon
Everyone is carrying it. The fear of being seen and found wanting. Most people have been carrying it so long they've stopped noticing the weight. It just became the baseline, the hum underneath everything, the thing they stopped asking questions about because the questions were too uncomfortable and the days were too full.
Tom Kooy
Mar 101 min read


Abundance Is a Harbour: How Geography Shapes the Mind.
It’s about the difference between scarcity and abundance as lived psychology. Why some environments train you to brace while others train you to build.
Tom Kooy
Mar 29 min read


When Intelligence Becomes Abundant: How artificial intelligence is forcing a deeper question, not about what machines can do, but about what humans are for?
If design quality is abundant, taste is scarce. If writing quality is abundant, voice is scarce. If knowledge is abundant, wisdom is scarce. If intelligence is abundant, perspective is scarce.
Tom Kooy
Feb 1017 min read


The Cost of Being the Adult in the Room: On Community Sport, hard decisions, competing values, and the price of protecting what matters.
In my latest essay, I explore what leadership actually looks like. Whatever the sporting organisation, the same pressures play out, identity, expectation, fear, belonging, and the quiet weight of decisions that don’t always have perfect outcomes...
Tom Kooy
Feb 28 min read


Kids Are Hyper-Connected, But Quietly Alone: Some thoughts from a small town.
Something has shifted in childhood, and most parents and educators can feel it even if they struggle to name it.
Tom Kooy
Jan 229 min read


Why We Look Away: Eye contact, distraction, and the loss of depth.
Real eye contact feels rare now. Not absent, just quietly avoided. We still glance at each other, enough to register a face, not enough to stay. Long enough to be polite. Not long enough to be changed.
Tom Kooy
Jan 1812 min read


Present Joy Is a Practice: On First Principles and Lasting Habits for 2026.
And in this pause, once the food is eaten, the drinks are finished, the conversations had, what’s real tends to hold its shape. And what was being held together by adrenaline, distraction, or sheer momentum starts to crack. That’s not failure. That is data to use. We tend to treat this moment as a time to set goals for the year to come. Outcomes. Targets. Resolutions. What do I want to achieve in 2026?
Tom Kooy
Dec 28, 20257 min read


Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 5, 20259 min read


Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 10, 202510 min read


Learning Organisations, Failing Systems: What Regional Australia Can Teach the World
It’s not effort that’s missing. It’s clarity. The system we’re operating in, the way funding, decisions, and influence actually move through towns like Albany and Denmark, is invisible to most of us.
Tom Kooy
Nov 1, 20259 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 26, 20255 min read


The Anti-Guru Sprint: Why Real Builders Just Get It Done!
Let’s be honest: The world is drowning in gurus. Every second ad is some guy in a linen shirt, “living his best life,” flogging a shortcut to six-figures, shredded abs, inner peace or the next crypto moonshot. And here’s the problem, they are selling dependence, not capability. The Guru Economy Is a Scam (And It’s Getting Worse) The “guru” machine is booming: Courses for $4,000 that promise “passive income.” Coaches with no runs on the board teaching you “brand building.” Inf
Tom Kooy
Jun 9, 20257 min read
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