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Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 5, 20259 min read


Learning Organisations, Failing Systems: What Regional Australia Can Teach the World
It’s not effort that’s missing. It’s clarity. The system we’re operating in, the way funding, decisions, and influence actually move through towns like Albany and Denmark, is invisible to most of us.
Tom Kooy
Nov 1, 20259 min read


From Paddock to Powerhouse: Why WA Farming Families Must Outplay the Multinationals
Farming today, it’s not just mud on boots and rain gauges. It’s business strategy, data, psychology, and succession planning.
Tom Kooy
Sep 19, 20256 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 26, 20255 min read


When Life Breaks You, Here's What You Do Next...
This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.
Tom Kooy
Aug 2, 202510 min read


The Anti-Guru Sprint: Why Real Builders Just Get It Done!
Let’s be honest: The world is drowning in gurus. Every second ad is some guy in a linen shirt, “living his best life,” flogging a...
Tom Kooy
Jun 9, 20257 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth, that life is just a series of choices where everything can be split into “and” or “or”. That things are clear, clean, simple: right or wrong, win or lose, good or bad. We build stories around black and white. We crave the comfort of certainty, the mental handrails of clarity. But that’s not real life. Not even close. The truth? Life is only “and.” Life is painted in the grey. Title: Life Painted in the Greys In fact, it’s more like purple, a
Tom Kooy
Apr 28, 20259 min read


We Never Waste Time. Our Narrative Just Changed
I have had a few people say they feel like they've wasted parts of their life recently. This is a topic I have been dying to tackle!
Tom Kooy
Apr 1, 20254 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 20, 20255 min read


Unleash Yourself: The Cost of Playing Small & The Power of Breaking Free
It's 2:45am, you wake up, you are frustrated by your life's choices, you are thinking is this all there is? You are lying if you haven't...
Tom Kooy
Mar 12, 20256 min read


The Brutal Truth About Why Hospitality Venues Fail—And How to Fix It...
The hospitality industry is brutal. It chews up dreamers and spits out bankrupt operators faster than any other sector. I have had the...
Tom Kooy
Mar 4, 20256 min read


The Seasons of Life and Business: Navigating Change, Pain, and Perseverance
Look out the window. It's sunny every day here. It's like manifest destiny. Don't tell me we didn’t make it. We made it! We are here.
Tom Kooy
Feb 25, 20255 min read


“But the Pearls Were Accidents, and the Finding of One Was Luck”
How Life’s Challenges Can Break You, Elevate You, or Shape You.
Tom Kooy
Nov 22, 20246 min read


Smash Mediocrity: Build a High-Performance Culture That Transforms Denmark.
Mediocrity. To settle halfway up a difficult mountain.
A negotiation between a drive to excel & the biological urge for comfort.
Tom Kooy
Oct 30, 20246 min read


“Grab a plate. Now break it on the floor. Now tell it you’re sorry. Is it fixed? No? Now you understand.”
Maybe you have heard of this broken plate analogy before? It gives us a simple yet, I believe, a profound way to understand the lasting...
Tom Kooy
Oct 17, 20244 min read


Here are ways these Denmark businesses can grow in 2025...
So, when do you start planning? Have you even started thinking about next year yet? What are your goals? How will you boost sales?
Tom Kooy
Oct 9, 20246 min read


Dare to Venture Beyond? Risk-Taking in Business & Life.
It is often the case that people think successful outcomes and successful people just happen perfectly. That's not how it works...
Tom Kooy
Sep 27, 20245 min read


Who run the world?....Girls...
Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.
Tom Kooy
Aug 28, 20244 min read


Catch my attention, if you can...
How do you catch your consumer? What strategies can you deploy that captures their loyalty, attention and purchasing power?
Tom Kooy
Aug 19, 20244 min read


Is intimacy dead?
Is deep intimacy being traded out for transactional sex? And what is the knock-on effect to the wider scope of relationships as a whole?
Tom Kooy
Aug 13, 20245 min read
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