There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.

It’s not effort that’s missing. It’s clarity. The system we’re operating in, the way funding, decisions, and influence actually move through towns like Albany and Denmark, is invisible to most of us.

Farming today, it’s not just mud on boots and rain gauges. It’s business strategy, data, psychology, and succession planning.

Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.

This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.

Let’s be honest: The world is drowning in gurus. Every second ad is some guy in a linen shirt, “living his best life,” flogging a...

People love to believe this myth—that life is just a series of choices where everything can be split into “and” or “or”. That things are...

I have had a few people say they feel like they've wasted parts of their life recently. This is a topic I have been dying to tackle!

The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.

It's 2:45am, you wake up, you are frustrated by your life's choices, you are thinking is this all there is? You are lying if you haven't...

The hospitality industry is brutal. It chews up dreamers and spits out bankrupt operators faster than any other sector. I have had the...

Look out the window. It's sunny every day here. It's like manifest destiny. Don't tell me we didn’t make it. We made it! We are here.

How Life’s Challenges Can Break You, Elevate You, or Shape You.

Mediocrity. To settle halfway up a difficult mountain. A negotiation between a drive to excel & the biological urge for comfort.

Maybe you have heard of this broken plate analogy before? It gives us a simple yet, I believe, a profound way to understand the lasting...

So, when do you start planning? Have you even started thinking about next year yet? What are your goals? How will you boost sales?

It is often the case that people think successful outcomes and successful people just happen perfectly. That's not how it works...

Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.

How do you catch your consumer? What strategies can you deploy that captures their loyalty, attention and purchasing power?

Is deep intimacy being traded out for transactional sex? And what is the knock-on effect to the wider scope of relationships as a whole?