Here are ways these Denmark businesses can grow in 2025...

You’ve probably heard the saying, if you don’t spend time preparing, you’ll be doing a lot of repairing.

That’s why, every October, I sit down to plan for the following year. It’s my time to map out strategies, figure out what worked/what didn’t, and get clear on how I’ll maximise the clients I take on, the boards I join, and the businesses I dive deep into.

So, when do you start planning? Have you even started thinking about next year yet? What are your goals? How will you boost sales and make next year your best one yet?

Taking a good hard look at where you stand is key. Who are your current customers? What are your costs? How have your strategies performed this year? What trends are on the horizon that you need to think about?

Let’s get into it. I’ve done some analysis on three businesses in Denmark / Albany —Denmark Co-op, Temple / Little Temple Day Spa, and Singlefile Wines—and I’ll walk through what they could do to thrive in 2025. Hopefully, these ideas spark something for your own business, too.

Denmark Co-op: More Than Just a Store

As a regular at the Denmark Co-op, I see it as a real part of the community. It’s not just a place to grab some hardware or groceries—it stands for local values. Chris Langslow and his team do an awesome job of supporting local initiatives and embodying what Denmark is all about.

But here’s the thing: no matter how great a business is, there’s always room to grow. So, how can the Co-op strengthen its ties with the community and boost sales at the same time?

Community at the end of the day is at the heart of every successful local business. So they need to create spaces where people can gather, learn, and grow.

1. Local Collaboration. What if the Co-op had a “local products” section filled with handmade items, eco-friendly home goods, and local foods? By partnering with local artisans and farmers, they could enhance their local brand and help other small businesses thrive.

   
   

2. Community Events. The Co-op could host DIY workshops, sustainability talks, or even gardening classes. Imagine a hands-on solar panel installation workshop—it could attract locals interested in eco-friendly home improvements. It’s a way to bring in foot traffic while positioning the store as a community leader.

   
   

3. Kids' Workshops. As a parent, I know how much families appreciate businesses that offer something fun for kids. The Co-op could organise small DIY projects or gardening lessons for children, creating memorable in-store experiences for families.

   
   

And here’s a big one: it’s time for the Co-op to really focus on e-commerce. People are shopping online more and more, even in small towns like Denmark. Offering a seamless online shopping experience could expand their reach to rural communities that might not come to the store as often.

Steps to Grow Online:

• Develop a user-friendly online store with delivery and click-and-collect options.

  
  

• Promote click-and-collect for customers who like shopping online but want to pick up locally.

  
  

• Boost social media engagement by showing off new arrivals, promotions, and community events.

  
  

Temple & Little Temple Day Spa: Building a Wellness Empire

Carlyssa and Kristie Birbeck have done an incredible job building the Temple and Little Temple Day Spa into premier wellness destinations. It wouldn’t surprise me if their empire grew far beyond this corner of WA. But let’s be honest—in today’s competitive day spa industry, offering excellent services is just the start. People want luxury, as at the end of the day, luxury isn't just about service; it's about creating an experience that people will want to return to, time and time again.

Here’s how they can level up now and into their 2025 planning.

1. Create hyper-personalised packages for each customer segment or even for each customer themselves. Artificial intelligence (AI) has some incredible power. For example, you not only can offer discounted memberships for locals, premium spa packages for tourists, and corporate wellness programs for local businesses. But also, if you have micro-details about a client's skin, body type, you can offer tailored year-long wellness plans that keep them engaged for the long term.

   
   

2. Partner with Hotels and Airbnb Hosts. Imagine staying at a beautiful Airbnb in Albany or Denmark and finding out your stay includes a spa package at Temple or Little Temple Spa? By teaming up with local hotels (like the Hilton Albany) and Airbnb hosts, they could create these kinds of experiences, which would drive business from tourists.

   
   

3. Wellness Retreats. Albany and Denmark have the perfect setting for wellness retreats. Combining yoga, meditation, and spa treatments into weekend retreats would attract both locals and tourists who need a getaway. Also think about hosting seasonal events like “Spa Days” during holidays or long weekends to draw in visitors. This could be coupled with discounted rates for groups, making it attractive for friends or family outings?

To reach these new markets, Temple and Little Temple Spa needs to double down on its digital marketing—target both locals and tourists with a smart social media strategy and geo-targeted ads.

Actionable Ideas:

• Create hyper-personalised spa packages for different customer segments or if the data is there, go even more personalised, provide individual year-long wellness plans that keeps your customers engaged for the long term.

• Partner with hotels (like the Hilton Albany) and Airbnb hosts to offer special deals for tourists.

• Collaborate with local influencers and wellness experts to grow the spa’s digital presence.

Singlefile Wines: Personalisation is Key

Singlefile Wines is already one of the shining stars of the Great Southern region, and Phil and Vivienne Snowden and team have built an amazing brand. So, what’s next?

I am sure any winemaker will agree the art of winemaking is in the details—so the same should be for the experience they create for each customer whether online or offline.

In 2025, the key to success is all about personalisation, technology and sustainability.

1. Hyper-Personalised Experiences. These days, customers expect personalised service, especially with premium products like wine. Singlefile could use AI to track customer preferences and offer tailored wine recommendations or even custom wine packages for their most loyal clients. For high-value customers, they could offer private tastings or exclusive access to limited-edition wines.

   
   

2. Sustainability as a Selling Point. Consumers are increasingly eco-conscious, and Singlefile could leverage that by promoting their sustainable practices, like eco-friendly packaging or carbon-offset programs. Letting customers know that their purchase is helping the environment makes them feel good about spending money.

   
   

3. Direct-to-Consumer (DTC) Subscription Innovation with a twist. Subscriptions are an increasingly popular way to drive consistent revenue and customer engagement. Singlefile Wines can build on its existing wine club model by offering innovative subscription services that go beyond just delivering bottles. Think:

   
   

   1. Customisable Subscriptions: Offer a “build your own subscription” service where customers can select their preferred wines, delivery frequency, and price range. I know Singlefile already have a version of this, but they need to allow for more flexibility for customers to swap wines or skip shipments to make the service more appealing.

   2. Exclusive Experiences: Create an ultra-premium subscription tier that includes not just wine deliveries but also virtual or in-person experiences. For example, offer a behind-the-scenes look at the vineyard, invite-only events, or one-on-one winemaker consultations for top-tier members.

   3. Virtual Tastings: Include virtual tasting sessions as part of the subscription, allowing customers to taste along with the winemaker from anywhere in the world. This adds value and keeps subscribers engaged between shipments.

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4. Future-Proof with Emerging Trends. To truly beat the competition in 2025, Singlefile Wines should keep an eye on emerging trends and technologies. Adapting early to these trends will give the winery a competitive edge. Think Blockchain for Transparency, providing full transparency of the wine’s journey, from grape to bottle. Consumers are increasingly interested in traceability and provenance, and this technology can provide an additional layer of trust. Or NFT Wine Releases, Explore offering limited-edition wines as NFTs (Non-Fungible Tokens) that give buyers ownership of a unique digital asset tied to the wine. This can appeal to collectors and tech-savvy buyers, creating buzz and exclusivity around certain product lines.

Steps to Consider:

• Offer hyper-personalised wine recommendations and exclusive offers (specific to actual customers purchasing history).

  
  

• Promote sustainable practices and switch to eco-friendly packaging.

  
  

• Expand their wine club with customisable subscriptions and virtual experiences.

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These are just a few ideas to help Denmark Cooperative, Temple Spa, and Singlefile Wines outperform their competition in 2025. But the truth is, the principles here apply to almost any business. Think creatively, stay ahead of emerging trends, and keep your focus on creating value for your customers.

What are you going to do in your planning now and into next year to stay ahead?

Be amazing and keep chasing growth,

TK