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Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 1010 min read


The Silent Majority: The Builders History Forgets
There’s a pattern in every regional town. The ones who build the most, speak the least. And the ones who speak the most, often build nothing at all.
Tom Kooy
Oct 86 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 265 min read


When Life Breaks You, Here's What You Do Next...
This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.
Tom Kooy
Aug 210 min read


Turning the Tide: A Regional Perspective on Turnaround Strategy
Turnaround is what happens when people stop talking and start dragging broken things back into motion. It’s vision + grit + momentum. Done right? It doesn’t just save a business. It revives a street. A town. A narrative.
Tom Kooy
May 86 min read


Smash Mediocrity: Build a High-Performance Culture That Transforms Denmark.
Mediocrity. To settle halfway up a difficult mountain.
A negotiation between a drive to excel & the biological urge for comfort.
Tom Kooy
Oct 30, 20246 min read


Who run the world?....Girls...
Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.
Tom Kooy
Aug 28, 20244 min read


Is intimacy dead?
Is deep intimacy being traded out for transactional sex? And what is the knock-on effect to the wider scope of relationships as a whole?
Tom Kooy
Aug 13, 20245 min read


Is Denmark Byron Bay 2.0? If so, how can we make it grow well as a tourist town...
How should we prepare as a town to maximise the tourist dollar? Denmark is on the path to becoming the next Byron Bay. It's not a...
Tom Kooy
Aug 1, 20244 min read


Give me a 'wee dram' of Great Southern Whiskey.
With at least two new whiskey labels launching in the Great Southern region in the coming months, it might be tempting to focus solely on...
Tom Kooy
Jul 31, 20244 min read
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