top of page
Search


Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 59 min read


Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 1010 min read


From Paddock to Powerhouse: Why WA Farming Families Must Outplay the Multinationals
Farming today, it’s not just mud on boots and rain gauges. It’s business strategy, data, psychology, and succession planning.
Tom Kooy
Sep 196 min read


The Long Arc of Regional Projects: How Local Investments Rewrite the Future of Towns
Drop a new project into a city and it barely registers...drop that same project into a town like Denmark, Albany or Geraldton… and it rewires everything.
Tom Kooy
Sep 46 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 265 min read


From McLean Oval to the Big League: A President’s Playbook for Building a Club That Lasts
This week’s blog is different. It’s long. It’s specific. It’s written for a very particular audience, the presidents, COOs, and...
Tom Kooy
Aug 1116 min read


When Life Breaks You, Here's What You Do Next...
This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.
Tom Kooy
Aug 210 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth—that life is just a series of choices where everything can be split into “and” or “or”. That things are...
Tom Kooy
Apr 288 min read


We Never Waste Time. Our Narrative Just Changed
I have had a few people say they feel like they've wasted parts of their life recently. This is a topic I have been dying to tackle!
Tom Kooy
Apr 14 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 205 min read


Unleash Yourself: The Cost of Playing Small & The Power of Breaking Free
It's 2:45am, you wake up, you are frustrated by your life's choices, you are thinking is this all there is? You are lying if you haven't...
Tom Kooy
Mar 126 min read


The Seasons of Life and Business: Navigating Change, Pain, and Perseverance
Look out the window. It's sunny every day here. It's like manifest destiny. Don't tell me we didn’t make it. We made it! We are here.
Tom Kooy
Feb 255 min read


“But the Pearls Were Accidents, and the Finding of One Was Luck”
How Life’s Challenges Can Break You, Elevate You, or Shape You.
Tom Kooy
Nov 22, 20246 min read


Releasing the Hand from the Marble (Part 2): Embracing Aisthesis for Personal Freedom.
The creative process of releasing the hand from the marble that holds it prisoner, has many different facets. Here are further reflections.
Tom Kooy
Nov 14, 20244 min read


Smash Mediocrity: Build a High-Performance Culture That Transforms Denmark.
Mediocrity. To settle halfway up a difficult mountain.
A negotiation between a drive to excel & the biological urge for comfort.
Tom Kooy
Oct 30, 20246 min read


Who run the world?....Girls...
Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.
Tom Kooy
Aug 28, 20244 min read
bottom of page


