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Why We Look Away: Eye contact, distraction, and the loss of depth.
Real eye contact feels rare now. Not absent, just quietly avoided. We still glance at each other, enough to register a face, not enough to stay. Long enough to be polite. Not long enough to be changed.
Tom Kooy
Jan 1812 min read


The Psychology of Desire in an Attention-Starved World
Desire is one of the few human experiences not fully domesticated by modern life. It is still alive to sensation, responsive and awake to those moments when time seems to slow.
Tom Kooy
Jan 75 min read


Present Joy Is a Practice: On First Principles and Lasting Habits for 2026.
And in this pause, once the food is eaten, the drinks are finished, the conversations had, what’s real tends to hold its shape. And what was being held together by adrenaline, distraction, or sheer momentum starts to crack. That’s not failure. That is data to use. We tend to treat this moment as a time to set goals for the year to come. Outcomes. Targets. Resolutions. What do I want to achieve in 2026?
Tom Kooy
Dec 28, 20257 min read


From Boardrooms to Pulpits and Back Again: Why I Walked Away...
I’ve never written about my time in the church until now, and that was deliberate. Not because I was afraid of the story, and not because there was nothing to say, but because I didn’t want to write from inside the emotion of it.
Tom Kooy
Dec 19, 202515 min read


Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 5, 20259 min read


Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 10, 202510 min read


From Paddock to Powerhouse: Why WA Farming Families Must Outplay the Multinationals
Farming today, it’s not just mud on boots and rain gauges. It’s business strategy, data, psychology, and succession planning.
Tom Kooy
Sep 19, 20256 min read


The Long Arc of Regional Projects: How Local Investments Rewrite the Future of Towns
Drop a new project into a city and it barely registers...drop that same project into a town like Denmark, Albany or Geraldton… and it rewires everything.
Tom Kooy
Sep 4, 20256 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 26, 20255 min read


From McLean Oval to the Big League: A President’s Playbook for Building a Club That Lasts
This week’s blog is different. It’s long. It’s specific. It’s written for a very particular audience, the presidents, COOs, and...
Tom Kooy
Aug 11, 202516 min read


When Life Breaks You, Here's What You Do Next...
This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.
Tom Kooy
Aug 2, 202510 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth, that life is just a series of choices where everything can be split into “and” or “or”. That things are clear, clean, simple: right or wrong, win or lose, good or bad. We build stories around black and white. We crave the comfort of certainty, the mental handrails of clarity. But that’s not real life. Not even close. The truth? Life is only “and.” Life is painted in the grey. Title: Life Painted in the Greys In fact, it’s more like purple, a
Tom Kooy
Apr 28, 20259 min read


We Never Waste Time. Our Narrative Just Changed
I have had a few people say they feel like they've wasted parts of their life recently. This is a topic I have been dying to tackle!
Tom Kooy
Apr 1, 20254 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 20, 20255 min read


Unleash Yourself: The Cost of Playing Small & The Power of Breaking Free
It's 2:45am, you wake up, you are frustrated by your life's choices, you are thinking is this all there is? You are lying if you haven't...
Tom Kooy
Mar 12, 20256 min read


The Seasons of Life and Business: Navigating Change, Pain, and Perseverance
Look out the window. It's sunny every day here. It's like manifest destiny. Don't tell me we didn’t make it. We made it! We are here.
Tom Kooy
Feb 25, 20255 min read


“But the Pearls Were Accidents, and the Finding of One Was Luck”
How Life’s Challenges Can Break You, Elevate You, or Shape You.
Tom Kooy
Nov 22, 20246 min read


Releasing the Hand from the Marble (Part 2): Embracing Aisthesis for Personal Freedom.
The creative process of releasing the hand from the marble that holds it prisoner, has many different facets. Here are further reflections.
Tom Kooy
Nov 14, 20244 min read


Smash Mediocrity: Build a High-Performance Culture That Transforms Denmark.
Mediocrity. To settle halfway up a difficult mountain.
A negotiation between a drive to excel & the biological urge for comfort.
Tom Kooy
Oct 30, 20246 min read


Who run the world?....Girls...
Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.
Tom Kooy
Aug 28, 20244 min read
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