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The Anti-Guru Sprint: Why Real Builders Just Get It Done!
Let’s be honest: The world is drowning in gurus. Every second ad is some guy in a linen shirt, “living his best life,” flogging a shortcut to six-figures, shredded abs, inner peace or the next crypto moonshot. And here’s the problem, they are selling dependence, not capability. The Guru Economy Is a Scam (And It’s Getting Worse) The “guru” machine is booming: Courses for $4,000 that promise “passive income.” Coaches with no runs on the board teaching you “brand building.” Inf
Tom Kooy
Jun 9, 20257 min read


Turning the Tide: A Regional Perspective on Turnaround Strategy
Turnaround is what happens when people stop talking and start dragging broken things back into motion. It’s vision + grit + momentum. Done right? It doesn’t just save a business. It revives a street. A town. A narrative.
Tom Kooy
May 8, 20256 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth, that life is just a series of choices where everything can be split into “and” or “or”. That things are clear, clean, simple: right or wrong, win or lose, good or bad. We build stories around black and white. We crave the comfort of certainty, the mental handrails of clarity. But that’s not real life. Not even close. The truth? Life is only “and.” Life is painted in the grey. Title: Life Painted in the Greys In fact, it’s more like purple, a
Tom Kooy
Apr 28, 20259 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 20, 20255 min read
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