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Slaying Beasts: The Quiet Battle Between Who You Are and Who You Could Be.
There comes a moment in every life where the beast standing in front of you stops being poetic language and becomes painfully literal.
Tom Kooy
Dec 59 min read


Why Masculinity Isn’t Broken, Just Untrained...
Something is breaking inside the modern man, and he knows it. It’s not dramatic. It’s quiet.
Tom Kooy
Nov 1010 min read


Learning Organisations, Failing Systems: What Regional Australia Can Teach the World
It’s not effort that’s missing. It’s clarity. The system we’re operating in, the way funding, decisions, and influence actually move through towns like Albany and Denmark, is invisible to most of us.
Tom Kooy
Nov 19 min read


The Silent Majority: The Builders History Forgets
There’s a pattern in every regional town. The ones who build the most, speak the least. And the ones who speak the most, often build nothing at all.
Tom Kooy
Oct 86 min read


The Strength of Teams and the Cost of Disruption
Think about the visuals of a team room at half-time. The scoreboard is close. The air is thick with sweat and adrenaline. The walls hum with tension. The captain stands, not to shout orders, but to remind the group: stay in your role, trust each other, keep the shape.
Tom Kooy
Aug 265 min read


From McLean Oval to the Big League: A President’s Playbook for Building a Club That Lasts
This week’s blog is different. It’s long. It’s specific. It’s written for a very particular audience, the presidents, COOs, and...
Tom Kooy
Aug 1116 min read


When Life Breaks You, Here's What You Do Next...
This is life. It’s not a motivational poster. It’s not always progress or peace. It’s messy, unfair, and sometimes deeply cruel. It doesn’t care how hard you’ve worked or how much you’ve sacrificed.
Tom Kooy
Aug 210 min read


The Anti-Guru Sprint: Why Real Builders Just Get It Done!
Let’s be honest: The world is drowning in gurus. Every second ad is some guy in a linen shirt, “living his best life,” flogging a...
Tom Kooy
Jun 97 min read


Life is Painted in Shades of Grey. And That’s What Makes It Real.
People love to believe this myth—that life is just a series of choices where everything can be split into “and” or “or”. That things are...
Tom Kooy
Apr 288 min read


We Never Waste Time. Our Narrative Just Changed
I have had a few people say they feel like they've wasted parts of their life recently. This is a topic I have been dying to tackle!
Tom Kooy
Apr 14 min read


Taking Risk in a Fragile, Anxious, Non-linear, and Incomprehensible World.
The world has evolved, shifting from VUCA to something more unsettling & relentless: BANI—Brittle, Anxious, Non-linear, Incomprehensible.
Tom Kooy
Mar 205 min read


From Rags to Riches—And Back Again: Why Most Wealth Disappears in Three Generations
There’s an old saying: “Shirtsleeves to shirtsleeves in three generations.” It’s a universal truth—90% of wealthy families lose their...
Tom Kooy
Mar 155 min read


“But the Pearls Were Accidents, and the Finding of One Was Luck”
How Life’s Challenges Can Break You, Elevate You, or Shape You.
Tom Kooy
Nov 22, 20246 min read


Who run the world?....Girls...
Beyoncé's lyrics ring true to the tone of the day. Who run the world? Girls. And who better at it? Girls.
Tom Kooy
Aug 28, 20244 min read
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