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A Field Note. AFL in the Age of Abundant Intelligence.
Every AFL and State-League club is about to have access to the same dashboards, the same automation, the same content cadence. What separates the ones that hold from the ones that just look more professional? A memo on the work AI cannot do.
Tom Kooy
1 day ago14 min read


The Welcome at Besk.
A Friday night in at Besk in Perth reveals something deeper than drinks and noise. As intelligence becomes abundant, the rarest thing left is the simple experience of being seen.
Tom Kooy
May 533 min read


The Emperor’s New Clothes
It was 2016. A glass-walled conference room, all clean lines and whiteboards and the faint smell of filtered air and corporate ambition. Perth spread out below through the window; the Swan River, the city, all of it arranged at a distance that felt, as it always does in these buildings, like a form of authority. Five of us around the table. And on the screen at the end of the room, live-streamed from Harvard Business School, Rosabeth Moss Kanter, one of the genuinely great mi
Tom Kooy
Apr 615 min read


When Intelligence Becomes Abundant: How artificial intelligence is forcing a deeper question, not about what machines can do, but about what humans are for?
If design quality is abundant, taste is scarce. If writing quality is abundant, voice is scarce. If knowledge is abundant, wisdom is scarce. If intelligence is abundant, perspective is scarce.
Tom Kooy
Feb 1017 min read
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